FRANCHISE OFFER FOR THE Floc Coffee
Overview & Origins
FLOC is celebrated as Pakistan’s first “third-wave” coffee shop, emphasizing specialty coffee, craft beverages, and gourmet food—elevating the coffee experience beyond a mere commodity Dedicated to quality, innovation, and community, FLOC has become a beloved local favorite.
Key Milestones & Launches
Initial Launch & Growth
Though the exact founding year isn’t broadly advertised, FLOC began to flourish in the late 2010s. Serving its first customers from prime locations in Karachi, it built a strong reputation as the “comfort and caffeine zone”
Matkiccino Introduction (14 August 2018)
A major highlight: FLOC launched its signature drink, the Matkiccino, on 14th August 2018 (Pakistan’s Independence Day). Billed as “Pakistan’s own espresso-based coffee,” the Matkiccino was created through a nationwide campaign and recipe shared with local cafés
Mission & Identity
Third-Wave Coffee Philosophy
FLOC treats coffee as an artisanal craft, focusing on bean origin, brewing techniques, and flavor clarity—the hallmarks of the third-wave movement
Community Focus
The brand builds strong bonds with customers, fostering a sense of family and passion. FLOC emphasizes in?house preparation, local ingredients, and wholehearted dedication to its craft
Ambience & Offerings
Comfort Meets Craft
The café environment combines cozy interiors with creative décor—ideal for relaxing, socializing, or working.
Menu HighlightsAlongside signature brews like Matkiccino, FLOC offers cold brews, hot chocolates, gourmet breakfast items, and comfort food—all prepared with care and quality.
What This Means
Innovator in Local Coffee Culture: FLOC set the standard for premium coffee in Pakistan by marrying global brewing trends with regional taste.
Strong Emotional Connection: With initiatives like the Matkiccino campaign, FLOC built brand loyalty and community engagement.
Expanding Appeal: From flagship Karachi outlets to new locations in Lahore and beyond, FLOC is steadily growing its footprint.
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